Privacy policy

This privacy policy explains how Practical Secure AI, a brand of Data Treasure Ltd ("we", "us"), collects and uses personal data when you visit practicalsecureai.com or contact us. We are the data controller for this processing under the UK GDPR and the Data Protection Act 2018.

What we collect

• Contact details you give us — your name, email and any message, when you book a call or email us.
• Booking information — details you provide through our scheduling tool to arrange a discovery call.
• Technical data — limited, privacy-respecting analytics about how the site is used (see our cookie policy).

How we use it, and our lawful basis

• To respond to you and arrange calls — lawful basis: taking steps at your request prior to entering a contract, and our legitimate interests in responding to enquiries.
• To provide and improve our services — lawful basis: legitimate interests, balanced against your rights.
• To meet legal and regulatory obligations — lawful basis: legal obligation.

We do not sell your personal data, and we do not use it to train third-party AI models.

Where your data is held

We process personal data within the UK and EU wherever possible. Where a trusted processor (for example, our scheduling provider) operates outside the UK, we ensure an appropriate safeguard such as adequacy or standard contractual clauses is in place.

How long we keep it

We keep enquiry and booking data only as long as needed to respond and to maintain a record of our dealings, then delete or anonymise it. Where we have a contract, we retain records for as long as required by law.

Your rights

Under UK GDPR you have the right to access, rectify, erase, restrict or object to processing of your personal data, and to data portability. To exercise any of these, email [email protected]. You also have the right to complain to the Information Commissioner's Office (ICO).

Sharing

We share data only with processors who help us run the business (for example, scheduling, email and hosting), under contracts that require them to protect it. We may disclose data where required by law.

Contact

Data Treasure Ltd, United Kingdom. Email [email protected].