Brand
The visual system behind Practical Secure AI. Teal for trust and action, slate for gravitas, restrained secure-signal accents. Full assets and social kit live in the repository.
Logo
Colour palette
#0D9488
Teal (primary)
#0F766E
Teal hover
#14B8A6
Teal light
#115E59
Teal dark
#0F172A
Ink (slate-900)
#334155
Ink mid
#64748B
Muted
#F8FAFC
Base
#2563EB
Signal blue
#06B6D4
Signal cyan
#10B981
Signal green
Typography
Display · Space Grotesk
Secure by design
Aa Bb Cc 0123456789
Body · Inter
Practical, audit-ready AI for regulated industries. Engineered so you can prove it is safe.
Aa Bb Cc 0123456789
Voice & tone
Calm, practical, credible
No hype. This audience distrusts it.
Technical accuracy first
Regulated-industry readers; never overstate.
UK English
Specialise, organisation, minimisation.
Commas and periods, not dashes
For sentence-level punctuation.